How to Define Your Law Firm’s Buyer Persona

The first step in meeting this new digital engagement imperative is defining, and looking for concrete insight on your clients. The key to understanding your client is to tease out the questions that matter to them: How do they think about your firm, and what’s important to them? Are

Agile UX vs Lean UX, which should you choose?

Editor’s note –The following article is a special edynamic technical deep dive for advanced marketing technologists who want an expert’s opinion on specific User Experience (UX) development platforms.

Analytics Deep Dive Part Three: The Four Most Confusing Metrics in Google Analytics

Author: | Categories: Analytics, Digital Marketing, SEM, SEO 6 Comments
I have been living, eating and swallowing analytics nowadays and trying to help our customers make right decisions based on their clickstream data. Because of this, I (hopefully) have an interesting perspective on both

3 Critical Elements of Every Marketing Demand Generation Strategy

Email marketing may not be the sexiest channel in your digital strategy, but it is clearly one of the most productive. According to Convince and Convert, people who buy products marketed through email

The C-Suite Perspective: Three Metrics to Measure Customer Experience Management (CXM)

Customer experience management (CXM) is gaining a good amount of attention from experienced marketers. Today, 55% of Americans between 45 and 55 leverage social media platforms, and 82% of prospects looking