Head to head comparison between Sitecore and Google Analytics There has been lot of debate on this topic and especially customers who use Sitecore or willing to migrate to Sitecore, ask this question – “Which one is better among Google analytics and Sitecore Analytics”. Since there is not too
In Sitecore Analytics 101 we learnt about various Sitecore reports and how they can help improve customer experience and drive revenue. In Sitecore Analytics 102 we discussed how to configure basic reports in Sitecore.
Revenue Generation is the most important measure of success for marketers today. However, most marketers lack fundamental capabilities and processes to drive revenue.
Effective marketing today requires technology. While years ago, companies could put an ad in the phone book and wait, today’s digital world requires websites
A leading national job board was once a client of mine. Every time a new job was posted on their site, the database sent out a series of automated emails to all their local job seekers showing it.