SEO – Key Component of Digital Strategy (Part 2)

In this second of a 2 series blog, I will cover – Mobile SEO Role of Social Media Website redesign – How to protect page/site ranking? SEO Metrics

SEO – Key Component of Digital Strategy (Part 1)

Do you know? On an average, Google makes about 500+ adjustments to its search engine algorithm every year.

Website Engagement Measurement – Best Practices

Digital marketers today have to engage with highly active and informed audiences. There’s no doubt that customers today have much more control over the buying process than marketers do.

Myths and Misconceptions of Usability Testing

There are a lot of misconceptions around usability testing in the market. I usually hear statements that amaze me. Here are a select few:

Lawyers are the new marketers!

For the longest time, law firm marketers has been practicing tried and tested methods of traditional informational marketing, where a lot of content is pushed out to clients on their websites and some other digital channels in the hope that some of this content will engage clients.