Most Sitecore customers that have attempted upgrades have faced complexities and challenges. What are these challenges and how can customers be better prepared for them?
According to the 2015 Sophos Security Threat Report, on average 30,000 websites are hacked every day. Cyber hackers look at multiple channels and ways of stealing information from your website by infiltrating your infrastructure or even getting information through social channels.
There are larger trends in technology, culture and user behavior that are impacting law firms in very significant ways and are not being talked about nearly as much as they should be. The sooner you understand these trends, the better.
Marketing is an integral part of any business and in order to take your business to the next level, the first thing you need to do is: plan your marketing strategy.
There is a spectrum of reasons that companies may choose to change their current Marketing Automation vendor. With the marketing automation industry rapidly changing through mergers, acquisitions and development, platforms continue to advance new and exciting capabilities.
20 years ago marketing lived in the world of branding as buyers lived in the world of unknown. Buyers didn’t know what’s out there and marketers had to find ways to reach them.
Last year Duchesnay, the manufacturer of drug DICLEGIS, got in hot water with the FDA. The company used pregnant celebrity Kim Kardashian to endorse their morning sickness medication.
After 15 years of guiding clients through their digital initiatives, I’ve noticed that organizations who deliver great customer experiences start with a clearly defined marketing technology roadmap.
It’s time to examine five of the most common reasons that organizations are unable to transform their customer experience management and offer some information on how these problems may be overcome.
Sitecore AIDA (Analysis, Insights, Decision, and Automation) Framework is marketing optimization technology framework which helps marketers optimizing their user experience.
Edynamic’s Sitecore CoE has developed a tool, the Auto vUpgrader for Sitecore©, that can upgrade Sitecore customers to higher versions. This tool comes pre-configured with automated testing capabilities powered by Selenium. You must sign up for a demo post reading this.
The Internet has changed everything, including how we shop. To win the game, B2B marketers can effectively apply B2C marketing strategies to reap rewards with their B2B marketing program.
Insurers and advisors well recognize that innovation has a direct link with their business growth. With disruptive competition at the doorstep, especially when the new breed of Insurtech companies aregaining market share, the time available to adopt innovation is reducing.
Demand for strategic human assets and the ability to retain them in the organization is becoming an undeniable challenge for many organizations, across industries.
The customer has changed. She is always on, always connected, and moves across channels and devices seamlessly