The first step in meeting this new digital engagement imperative is defining, and looking for concrete insight on your clients. The key to understanding your client is to tease out the questions that matter to them: How do they think about your firm, and what’s important to them? Are
Editor’s note –The following article is a special edynamic technical deep dive for advanced marketing technologists who want an expert’s opinion on specific User Experience (UX) development platforms.
I have been living, eating and swallowing analytics nowadays and trying to help our customers make right decisions based on their clickstream data. Because of this, I (hopefully) have an interesting perspective on both
Email marketing may not be the sexiest channel in your digital strategy, but it is clearly one of the most productive. According to Convince and Convert, people who buy products marketed through email
Customer experience management (CXM) is gaining a good amount of attention from experienced marketers. Today, 55% of Americans between 45 and 55 leverage social media platforms, and 82% of prospects looking