The increased focus on the revenue metric for marketing has emerged due to fundamental changes in customer acquisition, retention and growth. Marketers in high-tech companies rely on demand generation for a majority of their leads
Your website is arguably the most powerful tool in your marketing arsenal. But just like your car needs oil and gas to keep it running smoothly,
Marketers in technology companies rely on digital demand generation for a majority of their acquisitions.
Marketing for manufacturing companies means having to foster B2B and, at times, B2C relationships while supporting diffused delivery channels.