In the last twelve months, content marketing moved from a somewhat suspicious industry buzzword to a proven element mandatory in every great marketing strategy. Like having a website or email outreach process, marketers now consider content critical to connecting with their audience. But don’t take out word for it.
Video content will go main-stream and its rise is one of the more predictable trends in 2014. According to a recent Forbes Study, 75% of CEOs said they watch work-related videos on business-related websites at least weekly.
The combination of CMS with marketing automation platform provides marketing capabilities that were heretofore unavailable.
A Content Management System (CMS) is the center of the digital marketing ecosystem which enables marketers to drive customer acquisition