The 5 mistakes people commonly make in their emails
A leading national job board was once a client of mine. Every time a new job was posted on their site, the database sent out a series of automated emails to all their local job seekers showing it.
Why Every CMO You Know Is Asking About Client Engagement
In today’s digital world, it’s not enough to send your customers an occasional email. In competitive markets, such as the legal space, CMOs need to focus on engaging clients and prospects to stand out. Digital engagement is the new handshake. Today’s business relationships can be initiated online, using personalized
B2B Content Marketing: What is it, how do I do it, and why do I care?
It seems like everyone is talking about the content marketing explosion today. As you can see in this Google trends report, the term content marketing has seen an exponential rise in popularity over the past two years.
Ten Inspirational Quotes by High Tech Visionaries
In the fast-paced world of high tech marketing, seeing further than your competitors is critical to maintaining your competitive edge. Still, sometimes all of that “keeping ahead of the competition” can get exhausting.
The Evolution of the modern CMS
To the modern marketer, the web content management system (CMS) has become the workhorse that delivers most of an organization’s digital content. As you can see in this chart from eMarketer, 77% of businesses report that websites are important to engage existing clients and attracting new clients.
How to define your Law Firm’s Buyer Persona
The first step in meeting this new digital engagement imperative is defining, and looking for concrete insight on your clients. The key to understanding your client is to tease out the questions that matter to them: How do they think about your firm, and what’s important to them? Are
