B2B Marketing Operations Best Practices

Author: Rahul Khosla | Categories: Digital Strategy, B2B Online Excellence, Digital Marketing, Online Marketing

For too long, marketing operations has focused on keeping the lights on. However, it must deliver customer experience and revenue outcomes. Marketing operations must run the digital infrastructure, provide governance, enable the organization with deep insights and enable demand generation.

Through this webinar, Rahul Khosla, Founder and CEO at edynamic has provided latest trends and best practices in B2B marketing operations.

This webinar will cover:

  • Challenges that impact success
  • Expanded scope of marketing operations
  • Processes and platforms necessary to succeed
  • A journey marketing operations teams can undertake to improve customer experience and revenue