Best Practices for Creating Engaging Mobile Apps

Author: Sachin Datta | Categories: Content Marketing, Customer Engagement, Design & Ux, Digital Marketing, Digital Strategy, Mobile

There’s plenty of data available that tells us that mobile apps are ‘big’ at the moment. An average user would have close to around 50 apps on her mobile device ranging from apps on current affairs to health apps, and so on. This makes the turf extremely challenging as you, as a mobile marketer, have to not only focus on creating unique apps for your business but also prevent your app from getting lost in the midst of the other 49.

Users today need information in real-time and mobile apps provide much satisfaction in offering prompt services. Irrespective of the size of the business, mobile apps today are therefore considered as vital to all marketing strategies. However, creating an app isn’t enough; you need to create one keeping in mind your users, the prevalent trends, the usage pattern, and over and above you need to consider the image and ideologies of your brand. Both should complement one another so as to help your business derive the maximum advantages.

Ultimately, it’s all about engaging your user in the best manner possible! But how do you do it?

Here are a few best practices for you to follow to engage your user: 

  • Performance matters the most- As per an old adage, the first impression is usually the last impression. Therefore, it is important that the first interaction between your user and your app is successful. Mediocre or low performance experiences can show your business in poor light and prompt the user to never return. Check the load time, user-friendliness, simplicity of the interface, etc. to ensure that it is an error-free experience for your user.

  • Simple experiences are best remembered- No mobile marketer can afford to create a complex app and leave the user to figure it out for herself how she is supposed to use it. Logging into the app should be simple enough for an average user to figure out – the ease of use itself should prompt a user to return repeatedly.
  • Personalization- It’s not enough to provide personalized content. It is equally important that the user is targeted with content that is effective and relevant based on their personas. In addition, your mobile app should allow a user to customize her own experience on the app; from the content she sees to the way she views the same.
  • Put an end to user annoyance-Too many notifications or alerts will end up irritating the end user. Therefore, it’s best avoided. One way to balance your reaching out to them and reduce the irritation would be to allow the user to decide what she wants to be alerted for. This way, you can reach out to her for all offers she is interested in and not annoy her as well.
  • Don’t underestimate the power of social media- To make your app engaging and interactive, consider integrating social media. Not only can this boost the app experience, it can also promote social sharing and participation. This in the long run can enhance app usage and thereby make your business popular.
  • Feedback- One best practice for creating killer mobile apps is to offer a provision via which users can offer you feedback. This can ensure that a continuity is maintained while you track user perception and also you would be able to identify your problem areas in real-time.
  • Evaluate the UI and UX of competitor apps-Just like you would study your competitors’ products and services to enhance your own, consider evaluating their mobile apps too. To stay and grow in your business, you have to also be aware of what your rivals are offering. So, ensure that you don’t miss out on the key features that they are offering and at the same time retain your business’ essence by offering your users a unique flavor to make you stand out.

Creating an engaging mobile app experience isn’t a one-time activity. Rather, it is a continuous effort that will see you experimenting with a myriad of ideas while keeping industry standards in mind. User feedback is invaluable and can play a pivotal role in helping you achieve your goal of creating an engaging mobile experience.