Best Practices for Insurance Websites

Author: Akhil Mittal, Sachin Datta | Categories: Customer Experience, Digital Marketing, Websites, Insurance

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Customers today are looking at insurance providers who can offer simple solutions to their queries. Because they have different risks and fears, they need separate solutions rather than a pre-designed product. This gives rise to the need of developing a customer-centric approach and a personalized experience for every customer. A website is usually the first point of contact between a customer and an insurance agency; naturally, the above need to be met with right here.

There are a number of best practices that insurance providers can adhere to while creating a content-rich, customer-focused, and secured web site. A solid CMS can facilitate a lot of these and help create an easy-to-navigate through and interactive web platform that can go a long way in fostering successful customer-client relationships.

The eBook covers:

  • Keys to identify website targets
  • Insurance websites best practices
  • Mistakes to avoid while designing an insurance web site
  • The role of a robust content management system in insurance websites