Big Data – Marketing Challenge or Opportunity?

Author: ShawnDeSouza | Categories: Digital Analytics, Demand Generation, Marketing Automation

The big data explosion is radically changing the rules for businesses and marketing in particular.

Mobile technologies and powerful social communications tools have given individuals, groups and organizations the potential to reach and influence an unimaginably large audience.

A typical company’s extended social network can now range into millions of potential unique contacts. The sheer number of people, accounts, and permutations in the data make engaging with that audience very daunting.

At the same time, companies are under intense pressure to drive revenue, and tight budgets are forcing marketers to make informed data-driven decisions.

If you are under pressure to embrace new data-driven customer intelligence capabilities or would like to improve your marketing decision-making skills, make sure you watch this webinar.

In this webinar, you will learn:

  • What is Big Data?
  • How does big data affect you?
  • The three key facets of Big data
  • How to get started
  • How to interpret and use data effectively
  • How to drive authentic customer engagement