Building a marketing technology roadmap and best practices for professional service firms

Author: Rahul Khosla | Categories: 1:1 Marketing, Content Marketing, Digital Marketing, Email Marketing & Automation, Marketing Automation, Online Marketing

While many professional service firms understand the need to transform their digital presence, not all marketers have considered the key role that marketing technologies play in delivering great customer experience.

To drive customer acquisition and provide clients with the resources they need, marketers at professional service firms need to implement the right tools to track customer interaction data and deploy relevant content and messages across relevant channels.

In an exclusive webcast, Rahul Khosla, Founder and CEO at edynamic, will discuss how these firms can move toward better marketing technology and improve their customer experience.

The webcast is co-sponsored by Sitecore, the leading customer experience management and digital marketing platform (www.sitecore.net). Register today to save your spot.

This webinar will cover:

  • The definition and scope of a marketing technology roadmap
  • The process of creating a marketing technology roadmap
  • How to scope and evaluate marketing technology choices
  • Timeline and budgeting for marketing technology migration
  • Best practices for technology choices and implementation