Lead Scoring, the term, is thrown around a lot by marketing ‘gurus’ and experts, lead generation bloggers and strategists, and of course, software companies who offer Lead Scoring tools in their platforms. However, beyond the high level concepts, how is Lead Scoring actually done within the context of how your business works
This session will endeavor to demystify the process of putting a Lead Scoring formula in place that will mean something to both your sales and marketing functions in your organization, and allow you to pinpoint and accelerate closed won opportunities.
Join Otto Warner, VP, Marketing Automation Practice to gather impactful insights on how you can use a customer-centric CMS to drive bottom line leads and revenue.
This webinar covers: