I have been living, eating and swallowing analytics nowadays and trying to help our customers make right decisions based on their clickstream data. Because of this, I (hopefully) have an interesting perspective on both
Note from the author: First of all, I would like to thank you all for loving Part One of my Analytics Deep Dive series, Why Traditional Page Analytics Fail to Provide True Business Insights to Professional Firms.
In the competitive business of professional services, the only way to justify your online budgets is successful reporting. As Peter Drucker famously said, “What gets measured, gets managed.”
Campaigns are the backbone of all B2B demand generation initiatives – in fact, marketers will send out a record 258 billion emails this year. Still, to compete in the new digital marketplace