Machine Learning is segregating data and characteristic development – transforming raw characteristics into set of features that represent the gist of the data
This alone implies how huge this trend is now and also justifies why businesses are looking at partnering with ‘influencers’ to push their businesses and drive growth.
Truly building a ‘best practices’ version of a lead management process, however, requires expensive systems, data integrations, and meetings to sort out who will do what.