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Six fundamentals of data-driven demand generation

Imagine a demand generation process informed by up-to-the-minute insight into what your prospects think, how they make buying decisions and how you could persuade them to choose you over the competition. That process already exists, and it’s called data-driven demand generation. Unfortunately, you can’t implement it until you’ve tamed

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Can a Unified Digital Platform Help Increase Revenue?

Business drivers are the factors that support the fulfillment of a business objective. Some of the recent trends indicate that Revenue is the biggest driver. If we analyze what projects are to be funded and what projects are to be negated by the organizations, we will find revenue to

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