Marketing Automation Platforms (MAP) can help financial services firms drive more effective marketing.
Global Delivery Model in the IT Industry is a common phenomenon. Today, marketers are facing a tough challenge while supporting the infrastructure and website across the globe through a single team.
While many professional service firms understand the need to transform their digital presence, not all marketers have considered the key role that marketing technologies play in delivering great customer experience.
A customer journey is the process of developing a map of the customer’s experience.