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Digitalization in Asset Management Companies

More qualified leads, reduced marketing operations costs, high performance, high velocity time to market and a personalized approach to marketing. This is not a wish list for a digital marketer in asset management. It is the holy grail. The big question is – have you considered using marketing automation yet?

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One-to-One Marketing with Sitecore 8.1

Today, customers are in control. They decide where to engage with your brand and content and therefore it has become an imperative for marketers to possess the ability to deliver consistent experiences at any touchpoint that the customer prefers.

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One to One Marketing Guide

Every CMO we met recently asked me about customer engagement. They are all endeavoring to come closer to and be personal with their customers, but only 2% of them are able to meet customer expectations online.

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