This is the perfect time to reflect on trends!
While others are focusing on interpreting their ideas, how about catching up on the current web design trends to ensure that your ideas are perfectly in sync with them? This will help you create designs that are contemporary and versatile, yet unique. Most importantly, it will enrich your digital marketing efforts too!
So, here you go…
The design space is ever-evolving; something that’s big today can tomorrow be passé. Therefore, it’s important that while you are envisioning the theme, layout, and structure of the upcoming project, you also spend a few moments to ponder upon the designs that are presently trending. This is not just to enhance the creative aspects of your website but also to boost the customer experience quotient.
Every business today is organizing itself to create 1:1 personalized experiences for its customers. In achieving this, design plays a significant role. Websites that reflect the latest styles not only generate better revenue – because they come across as contemporary and relevant, but also cater to ‘personalization’. As per a recent research, design-driven companies fare better than their counterparts.
2017 has witnessed the coming back of many design techniques, prevalent in 2016. These are in addition to a few more trends that have come up this year.
Below is the list of web design trends that splashed all over in 2017 (and are continuing to do so).
The human brain plays a significant role in capturing the perception of color, much more than the eye. Scientific research suggests that our color perception is controlled much more by the brain than the eye. This makes color very significant in the web design process, and it’s crucial that the right palette is picked while building a website or an app. In this sense, color not only inspires emotions, but it influences conversion rates too.
For inspiration, designers look around them to see what combination best represents their aesthetics and business values. Trends that have no connection to a business’ core values are better left untouched; a discrepancy in this will not only reflect poorly but will also affect the brand negatively. So, aim to strike a balance between the two.
Having said that, one of the most attractive color you could consider this season is Green. Symbolic of new beginnings, Green is eternal, and here to stay.
A refreshing shade, Green is symbolic of new beginnings. Green is expected to be a ‘big’ thing this year, and what we can see so far, the prediction’s been true. Not that every website is now replete with this shade – however, you can’t help but notice that designers are generously using the different hues of this color to adorn their websites. Other than green, browns and blues along with gold and gray, are also expected to remain designers’ favorites this year.
Typography plays a vital role in grabbing a user’s attention. Bold, big type choices were popular in 2016 and the trend is continuing in 2017 too. What creates the magic for users is a combination of bold text (not more than just a few words) and an otherwise dull web page. This helps direct the attention of the user to just those few words on the page – and, if the words are compelling, your job is done!
Some websites have taken this a step further. With messages in big fonts, (mostly one or two-word messages), they move users from one section to the other, by letting them click on different areas, and then finally leading them to a sale, a download, or some other interaction. This way, you guide a user’s journey on your website and lead her from being an ‘unknown visitor’ to becoming a ‘known customer’.
Websites such as MoneyLion has beautifully adapted this trend.
Two-tone color effects look fresh, comprehensive, and stylish. This is one trend that has been extensively explored in the past and is being done so currently too. A gradient is mostly used in a full-screen background in bright colors (as is depicted in the illustration below by Impossible Bureau).
Besides, a gradient can also be used to add ‘charm’ in an otherwise bland image. Websites that have experimented with this have achieved fulfilling results – post applying this effect, images have turned capturing and in-depth. A gradient can also be used to text on a picture as is shown in the image below. Here, the core message is wonderfully depicted through just a few words and ‘gradient’.
One interesting way in which you can capture users’ attention is by playing around with the hero banner. How about hero-sized cinemagraphs? Not only do these add motion to the frame, but they also relieve you of the hassles of dealing with large videos (and bandwidth loss). This year, several big brands that have revamped their websites have explicitly used cinemagraphs in their bid to offer unique experiences. Websites that flaunt this trend include Netflix (House of Cards), Coca Cola, Prada, Chanel, and Disney.
Another trend that is pretty ‘in’ this year is overlapping text and images. Mostly used in portfolios, images and text overlapping add a distinct class to design and make it appear creative. Doesn’t the image below look elegant and stylish?
The image below illustrates this trend, beautifully captured by The Beaux Arts.
Micro-interactions aren’t new – they have made their presence felt for a while now, and are all geared towards making designs even more user-friendly and engaging. Be it mobile apps or desktop technology; these small design experiences are here to stay. The best part about micro-interactions is that they bring in a human connect – something that’s capable of delighting end users even during tense moments. Micro-interactions should be simple and completely based on user behavior. They should also be adaptive to offer users, slices of personalized experiences that they seek.
One of the boldest and very popular web design trends to remain a favorite for the rest of the year is the vertical split screen design. This design helps you put across your message right on the face. Irrespective of the size of the device, vertical split screen practically works for everyone. Such a design enables you to deliver two messages on one screen with equal weight-age given to both. This design works perfectly in comparisons – when you have to offer customers more than one option.
Besides the symmetrical format, one can also experiment with asymmetrical splits as well, and also use bold colors to enhance the message.
Videos are fun elements that not only make your page interesting – they can also attract a lot of traffic to your website. However, it can be pretty tricky to hit the right chords. Take for instance the quality of a video. Add to it the audio and the difficult question of whether you should opt for a color variance or color overlay. Well, for the starters, it is always a better idea to have your sound ‘disabled by default’, as many users may find it intruding that may put them off. Video quality is one area that you need to be very strict about – focus on maintaining high-quality standards so that the video adds value to your page and not appear as ‘kept there without meaning’.
Also, most designers who want to play it safe experiment with color overlay and minimal bright-dark variance in videos as these help keep the overall experience for the user on your website consistent. Besides, rather than using heavy video files, it is always better to go in for smaller files that control the page load time, while adding some action in the background.
Google-created Material Design – a language that displays a fusion of state-of-the-art technology and old school design principles – offers a unified user experience across platforms.
As a revamped edition, Material Design Lite (MDL) simplifies the installation process and eases using the language, thereby making it one of the popular trends this year.
For websites that are heavy on content, MDL adds grace through its rich repository of typography, unique color palette, and style. MDL-powered websites are visually appealing, accessible across platforms, and above all lightweight!
Finally, these are the trends that will rule the roost in web designing in 2017. I hope that you are able to make the most of the styles that I have shared here in creating your best designs. Don’t miss to share how these tips may have helped you.