A Content Management System (CMS) is the center of the digital marketing ecosystem which enables marketers to drive customer acquisition and retention through relevant communication across multiple channels.
However, selecting an appropriate CMS can be challenging. There are thousands of options available and there is commoditization whereby it is becoming increasingly difficult to select one over the other.
Further, marketers find the task overwhelming and defer to IT, whereas IT finds it difficult to select a product that is ultimately used by marketers. Selecting an inappropriate CMS can severely impact digital marketing objectives for marketers.
In this video, we have reviewed the best practice approach to select an appropriate CMS.