Create Your Own Conversion Engine: Website Best Practices for High Tech Companies

Author: Meghan Lockwood | Categories: Customer Experience, High Tech, Demand Generation, Personalization, 1:1 Marketing, Customer Engagement

You only get one chance to make a first impression – and online, that first chance lasts roughly 8 seconds or less. Do you know how to use the best lessons of conversion to maximize that chance?

As marketers, we all understand the importance of a powerful website. But, deciding how to best use your website is a little less clear. Research shows that while nearly 90% of U.S. businesses see the as website their most important online tactic, nearly 70% of marketers were not satisfied with their site’s ability to convert leads.

This webcast aims to bridge that gap. Watch edynamic’s power duo, President Warren Raish, and Head of Content, Meghan Lockwood, as they demystify the intricacies of the World Wide Web to give you concrete strategies on how to make the most of your online tools.

In this webcast, you will learn:

  • Why the website is more important than ever for High Tech Marketers
  • What the changing buyer lifecycle means for your site
  • Five concrete ideas from the top conversion experts that you can test on your site tomorrow
  • How adding new tools such as context and personalization can dramatically improve your site experience
  • Live optimization: Submit your website for a 5 minute optimization crash course

In this webcast, Warren Raisch, President at edynamic and Meghan Lockwood, Head of content edynamic has addressed these questions, plus how leading marketers are clearly moving the needle on revenue performance. Warren has explored measurement and optimization strategies to improve your customer engagement and detail how to connect marketing programs to hard dollar performance.