Decision Points on the path to Unified Customer Engagement
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Decision Points on the path to Unified Customer Engagement

Author: Anirban Chakraborty | Categories: CMS, Marketing Automation, Sitecore CMS

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“Only 41% of respondents indicate their content marketing efforts are effective. (Source: Junta42 and MarketingProfs)” It’s an undermining fact that to have the ability to cut through the market noise and differentiate your own messages and offerings in the marketplace, marketers needs to think and execute out of the box.

In this white paper, we have covered scenarios of two marketers. Dig deeper and you’ll discover the problems in terms of how other marketers communicate with their prospects and customers. Not only did they lack insight into buyer needs and behaviors, the failure of producing messages that would resonate with their prospects in a personal way was also a factor that led to negligible results.

This whitepaper highlights:

  • The customer journey
  • The customer context – presenting compelling content to the right person at the right time
  • The ways to synchronize and personalize messages across channels
  • Integrating key digital marketing technologies (CMS, CRM and Marketing Automation)
  • Key insights to create your digital marketing strategy

Marketers need to craft their approach based on content marketing and in-depth understanding of buyer behavior. The white paper will show you the ‘customer’s context’ - the idea that each prospective buyer has his or her own preferences and priorities. And to be able to address the customer in the most appropriate way, content is the way to go.