“The process of shopping for a new banking relationship has changed with consumers using new channels to research, shop and open new accounts. Understanding the new checking path-to-purchase is the key to success.” - Jim Marous, Partner at The Financial Brand and Publisher of the Digital Banking Report, 2015
Competition in banking is fierce and the market is filled with banking institutions that are competing for their customers’ loyalty. Since it may cost up to 6 to 7 times more to obtain a new customer than retain an existing one, it is crucial for credit unions to do everything possible that they can to maintain their customer base and create effective cross-sell and up-sell opportunities to increase the portion of a customer’s portfolio and reduce attrition.
The eBook is an ideal read for those marketers working in Credit Unions who must balance their personalized services with online offerings as the customer landscape often changes and our society has now moved primarily digital.
The eBook covers: