The disruptive evolution of digital technologies has compelled high-tech companies to reimagine the way they do business.

The adoption and use of digital marketing technologies in the high-tech industry are far higher and mature as compared to other industries, but high-tech marketers are facing challenges in measuring revenue and customer experience. One of Forrester’s top most digital predictions mentions that 2015 will serve as an inflection point where companies that successfully harness digital technology to advantageously serve customers will create clear competitive separation and revenue influence from those that do not.

Data is the new product. So high tech companies using analytics with the right marketing technologies will gain a unique advantage.

In this webinar, experts at edynamic will present a deep dive into the notion of the Digital Revenue Engine for marketers in high tech companies. What is the Digital Revenue Engine and how can it help marketers create measurable revenue impact? What are the technologies in play that drive such a revenue engine? How can you, as a marketer, take steps towards getting such a revenue engine in place? More importantly, what are these steps that will get you there?
Highlights of the webinar:

• The revenue pipeline
• Revenue analytics
• Single view of the customer
• Experience personalization drives revenue