Effective Data-driven decision making for high performance Demand Generation

Author: ShawnDeSouza | Categories: Demand Generation, Marketing Automation

You cannot rely on intuition and experience alone to make critical marketing investments. Data can help us optimize our marketing efforts, predict results, justify spend and validate our impact and influence on revenue. But to do that, you need to have the right data.

Today’s marketing technologies have created an ever ballooning explosion of data and deriving business insights from their often disconnected metrics can be challenging.

In this webinar, Shawn De Souza, Demand Generation Practice Director edynamic, will discuss how to capture the metrics you need and use them to make decisions that will deliver significant performance gains.

In this webinar, you will learn:

  • Key metrics every B2B marketer must focus on
  • A framework for setting up a solid data foundation
  • The difference between data and insights
  • When and how to act on data-driven insights