You cannot rely on intuition and experience alone to make critical marketing investments. Data can help us optimize our marketing efforts, predict results, justify spend and validate our impact and influence on revenue. But to do that, you need to have the right data.
Today’s marketing technologies have created an ever ballooning explosion of data and deriving business insights from their often disconnected metrics can be challenging.
In this webinar, Shawn De Souza, Demand Generation Practice Director edynamic, will discuss how to capture the metrics you need and use them to make decisions that will deliver significant performance gains.
In this webinar, you will learn: