Effective Lead Generation through Lead Lifecycle Management

Author: ShawnDeSouza | Categories: Demand Generation, Marketing Automation

  • Only 11% of sales leads are ever pursued by sales people and over 80% of sales leads generated are never closed – Oracle
  • “By 2020 customers will manage 85% of their relationships without talking to a human” – Gartner Research
  • “Over 80% of B2B organizations struggle with a lack of synergy between the sales and marketing functions. This misalignment leads to lost revenue opportunities and leaks in the pipeline” – Aberdeen Group

Without processes to qualify, nurture and retain leads, it’s easy for revenue to slip through the pipeline. What’s more, it can cost the company hundreds of thousands of dollars in sales and marketing costs.

For successful B2B Companies, effective lead management is a key differentiator.

In this webinar, Shawn De Souza, Demand Generation Practice Director at edynamic will walk through the critical steps necessary for effective lead management.

In this webinar, you will learn:

  • How to define the customer profile
  • Mapping content to the buying cycle
  • Identifying the gaps in the sales process
  • How to create effective nurture programs
  • And more…