Eloqua Sitecore Web CMS Connector

Author: Anirban Chakraborty | Categories: CMS, Customer Engagement, Marketing Automation, Oracle | Eloqua, Sitecore + Eloqua

Sitecore CMS Connector links Eloqua to Sitecore for more unified communication and better lead conversion. Powerful CMS platforms, like Sitecore CMS, provide personalized, targeted content through Sitecore’s built-in Digital Marketing Suite (DMS). However, did you know you can deliver more unified communication and drive better engagement by integrating Sitecore and Eloqua?

Developed by edynamic (Sitecore Partner), Sitecore CMS Connector turns Sitecore and Eloqua into a unified engagement platform, enabling relevant, timely communication for higher engagement with your target audience. The connector combines the power of Eloqua and Sitecore so messages on your website and email campaigns work together and build on each other. You can guide people through consideration to commitment, effectively nurturing online shoppers throughout the buying cycle for more conversions.

Customer behavior on Sitecore-powered websites is used to enrich profiles in Eloqua and power more targeted, relevant messaging for both websites and email campaigns.

Key Features:

  • Send responses from Sitecore-based landing pages to Eloqua
  • Use email responses stored in Eloqua to personalize content on Sitecore-powered sites
  • Track visitors’ behaviour for richer profiles in Eloqua
  • Personalize content based on visitors’ previous interactions
  • Progressive profiling of ongoing prospect interactions for better results

Sitecore CMS Connector benefits:

  • Build richer profiles in Eloqua based on visitor interactions with your emails and Sitecore-powered website
  • Be truly customer-centric with more relevant content across all marketing channels
  • Engage more customers with content aligned to prior preferences throughout the buying cycle
  • Use Eloqua profiles to drive a personalized, consistent website experience
  • Increase lead conversion rates by nurturing prospects along the buying cycle