A Success Plan for Extracting Maximum Value out of Marketing Automation
“Only 25% of organizations are fully realizing the potential of their MAP” — Sirius Decisions
According to Sirius Decisions’ Research, not only are the numbers of companies effectively using Marketing Automation, but this is also creating an impact on the bottom line – Best-in-class organizations outperform more average organizations in waterfall performance (inquiry-to-close) by 7X. And Revenue performance is about the same too.
So why is there such a big difference?
For you to be successful, you need to look beyond the tool and its functionality. Marketing Automation must be viewed as a process that helps generate new business opportunities, manage business inquiries, improve potential buyers’ propensity to purchase, and increase alignment between marketing activity and sales results. And it must be supported by the proper skills, processes, organizational readiness and alignment.
Best-in-class organizations do this by creating a Demand Center of Excellence
In this webinar, you will learn the key steps to building a successful Revenue Engine.
In this webinar, you will learn: