Extracting Maximum Value out of Marketing Automation

Author: ShawnDeSouza | Categories: Marketing Automation, Demand Generation, Oracle | Eloqua

A Success Plan for Extracting Maximum Value out of Marketing Automation

“Only 25% of organizations are fully realizing the potential of their MAP” — Sirius Decisions

According to Sirius Decisions’ Research, not only are the numbers of companies effectively using Marketing Automation, but this is also creating an impact on the bottom line – Best-in-class organizations outperform more average organizations in waterfall performance (inquiry-to-close) by 7X. And Revenue performance is about the same too.

So why is there such a big difference?

For you to be successful, you need to look beyond the tool and its functionality. Marketing Automation must be viewed as a process that helps generate new business opportunities, manage business inquiries, improve potential buyers’ propensity to purchase, and increase alignment between marketing activity and sales results. And it must be supported by the proper skills, processes, organizational readiness and alignment.

Best-in-class organizations do this by creating a Demand Center of Excellence

In this webinar, you will learn the key steps to building a successful Revenue Engine.

In this webinar, you will learn:

  • The Approach, Process and Methodology to setting up a Demand Center of Excellence
  • How to create a Lead Management Framework
  • Creating a Content Strategy
  • Integration of your technology investments
  • What are the KPIs and Metrics that you would need
  • And More…