Friday Video Break: Why charity: water is my favorite marketing video

Author: Meghan Lockwood | Categories: Digital Marketing, Video Marketing

It’s Good Friday here, which means that our teams in both India and Canada are celebrating a holiday with their families.

If, like me, you are still in the office, you may be looking like something that passes for work, but mentally counts as entertainment. This blog is ideally positioned to bisect those needs.

Why a blog on video?  

With Cisco forecasting that video accounts for nearly 69% of consumer traffic these days, many companies are taking a deeper look at video marketing these days. In fact, we created a post last week, explaining how your company can get started in video marketing with just $1150.

All this attention on video begs the question: What makes a really great video post? Because it’s sometimes easier to show you great content than tell you about it, I decided to share my favorite marketing video. Plus, adding a link means you can watch a movie at work and call it research!

What makes charity: water special?

This video from the non-profit organization charity: water is exceptional for a variety of reasons. First, they have completely re-imagined the field of non-profit marketing, making giving completely transparent and allocating 100% of private donations directly to solutions in the field (they secure separate corporate sponsorship to meet their administrative costs).

They have also raised enough money to sponsor 11,712 water projects in 22 countries, which is an impressive feat for an organization founded on a couch in 2006.

Mostly, this particular video stands out to me because it uses media to make a human connection. I have seen Scott Harrison speak, and he uses his gift as a storyteller to make his mission resonate, which can be a toll order in this largely disconnected digital universe. Even when I know what’s coming, this video makes me cry every time.

And on that note, here you go:

video marketing

Note: If you would like to do some more video “research” this afternoon, I highly recommend this Google video on how the Internet connects us all, this commentary on outbound marketing by HubSpot.