We are in the age of data driven marketing – marketers have heard of it, keep reading about it and many would love to do it. However, few marketers are able to practice data driven marketing on an operational basis. What impedes them and how do they overcome such hurdles?
At the Sitecore Symposium this year in New Orleans, one of the most exciting panel discussions will be Learning with the Legends which will see Sitecore CMO, Scott Anderson talk about context in marketing with Ray Wang, bestselling author of ‘Disrupting Digital Business’, Ted Schadler, VP and Principal Analyst, Forrester and Scott Brinker, editor of chiefmartec.com.
To be able to bring context and data into your marketing, you do need the technology to work for you. In the usually, highly popular session A View from the Software Lab, Lars Nielsen, Sitecore Chief Development Officer, will take the audience through what’s coming up on the Sitecore platform to take digital marketing to the next level.
But before all of these exciting sessions, the action will kick off with Sitecore CEO, Michael Seifert, talking about the vision of how mastering experience management can create a competitive advantage for organizations.
There are some very interesting breakout sessions lined up as always, where Sitecore customers and their agency partners will talk about learnings and outcomes from their respective digital journeys. Hear Caroline Schmid, edynamic’s Vice President for Demand Generation Services talk about Crossing Paths: Meet Customers Wherever They Are on Their Journey – combining marketing technologies for omnichannel communication - on Friday, September 16, 11:45 AM - 12:30 PM at Celestin B.
As a Sitecore Gold Implementation Partner and Symposium Sponsor this year, edynamic will bring alive the world of One-to-one Marketing with Sitecore. Visit the edynamic team@ Booth #210. You can register now and stop by our booth to get one of our Sitecore - Marketing Automation Connectors absolutely free!