It’s all about Revenue!
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It’s all about Revenue!

Author: Greg Baxter | Categories: Personalization, Sitecore CMS, Customer Experience, Customer Engagement, CMS

A Revenue Engine increases revenue for organizations by seamlessly aligning demand gen strategies with business processes and the customer journey, providing a single view of the customer and integrating an optimized CX tech stack.

Our Sitecore MVP and veteran Greg Baxter has put together this strategic and technical overview webinar to help you understand how Sitecore helps build a Revenue Engine, Drive MQLs & Prove Marketing ROI.

This webinar covers:

  • How the Revenue Engine conceptually aligns your marketing to optimize across channels
  • Why personalization is an imperative
  • How customer engagement can be measured and optimized
  • Tips to optimize Sitecore in conjunction with Marketing Automation and Outbound
  • The importance of integrating CRM and the MarTech stack to manage more effective leads