It’s not luck . . . it’s Eloqua

Author: Abhiraj Banerjee | Categories: Marketing Automation, Oracle | Eloqua

Great marketing is all about connecting the dots. Achieving your targets cannot be left to luck. You need to reach out to your prospects at the right time, with the right messaging, over the right channels — and all this has to be based on their interest. But to be able to do all this, a marketer must know the answers to the following questions:

  • Are your competitors ahead of you? What is it that your competitors are doing that you are not?
  • Are you able to track the likes, dislikes and interest of your website visitors without any direct communication with them?
  • Are you sending out different messages to your target audience based on their requirement, industry, title, etc., through a single campaign?
  • Do you put up your marketing campaigns by understanding your buyer’s body language?
  • Are you able to differentiate the buyers from the browsers?
  • Do you have a small sales team? Do they have really HIGH targets? Are they able to achieve them?
  • Is your sales team happy with the quality of the leads they are getting from the marketing team?
  • Do you score your leads before passing them on to your sales team?
  • Is your marketing team able to put together new campaigns with just a few clicks and without help from designers, developers, and other team members?
  • Are you able to nurture your prospects and customers with automated drip campaigns?
  • Do you automate your marketing campaigns or do you create them manually?
  • Are your able to measure the results of your campaigns? Are you able to justify your marketing spends?

Seems like a bit too much, doesn’t it?

But hold on . . . don’t give up just yet! You’ve just got to get Eloqua!

Eloqua will help you achieve all this in no time!

Eloqua Does It All For You!

  • Contact Management
  • Campaign Management
  • Lead Management
  • Marketing Measurement

From simple web events to global marketing campaigns, Eloqua helps you simplify complex processes so you that can focus on acquiring and retaining customers. It increases response rates, brand recognition and makes it possible for you to nurture budding opportunities. Eloqua will provide you with a steady flow of quality leads and also differentiate the buyers from the browsers, so your sales folks are really going to LOVE it and considering the ROI so are you and your Boss.