Key Marketing technologies for Software Companies

Author: Rolf Kraus | Categories: Demand Generation, High Tech

As the digital marketing landscape evolves, it presents lot of opportunities for software companies to improve their marketing strategies to drive deeper engagement with customers.

By adopting the right mix of digital marketing technologies, software companies can define, orchestrate and communicate their value proposition across multichannel in a more meaningful way.

In this webcast, Rolf Kraus, VP, Digital Solutions Group at edynamic has outlined how to leverage best-in-class marketing technologies to drive revenue.

In this webcast, we have covered:

  • Customer Journey
  • After-Sale Demand Gen
  • After-Sale Engagement
  • Support