Next Generation Insurance Websites: Part 2

Author: Abhiraj Banerjee | Categories: Customer Engagement, Customer Experience, Demand Generation, Financial Services, Insurance

Digital technology available today can significantly enhance the overall engagement that you can have with a prospect or customer throughout their digital journey on your website or portal. It is critical for insurance companies to adopt the right tools and integrate them with your business objectives to drive conversions and sales.

It costs seven to nine times more for an insurance company to attract a new customer than to retain one, moreover there is strong correlation between high customer retention rates and sustainable high profits.

In this webinar, Abhiraj Banerjee, Digital Solutions Director for Insurance at edynamic, will outline the key strategies, tactics and insights to deliver highly personalized and engaging web experience to improve customer retention, engagement and conversion.

In this webinar, you will learn:

  • Strategies for transforming your portals and websites into revenue engines
  • Technologies and tools to enhance customer engagement, retention and conversion
  • Tactics for making user experience design, technology and business rules work together
  • And more…