Omni-Channel Marketing Automation

Omni-Channel Marketing Automation

Author: Caroline Schmid | Categories: Customer Experience, Digital Marketing, Sitecore CMS, Personalization, Email Marketing & Automation

Customers no longer follow neat, linear paths toward a purchase. Instead, they utilize various channels across their lifecycle and with each interaction, your organization must be able to capture their past interactions, preferences, and data to advance their journey – and provide the right customer experience, no matter the channel. With the modern customer journey being nearly impossible to predict, the impact of omni-channel consistency is key.

In the video shared above, Caroline Schmid, talks about how Sitecore EXM, as part of the Sitecore Experience Platform, adds highly personalized email marketing and provides a Single View of the Customer.

Additionally, the webcast focuses on:

  • Omni-channel marketing with Sitecore EXM emails – how automation can align across channels
  • Explore the benefits of Sitecore EXM 3.4 while
    • Developing highly personalized emails
    • Capturing 360 degree view of customer
    • Advancing opportunities with Profile Scores
    • Compiling email & web analytics
  • Is Sitecore EXM right for your business?