Customers no longer follow neat, linear paths toward a purchase. Instead, they utilize various channels across their lifecycle and with each interaction, your organization must be able to capture their past interactions, preferences, and data to advance their journey – and provide the right customer experience, no matter the channel. With the modern customer journey being nearly impossible to predict, the impact of omni-channel consistency is key.
In the video shared above, Caroline Schmid, talks about how Sitecore EXM, as part of the Sitecore Experience Platform, adds highly personalized email marketing and provides a Single View of the Customer.
Additionally, the webcast focuses on: