One to One Marketing Guide

Author: Rahul Khosla | Categories: 1:1 Marketing, Personalization & Targeting, Digital Marketing, Customer Experience

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Your step by step guide to personalized customer engagement

Every CMO we met recently asked me about customer engagement. They are all endeavoring to come closer to and be personal with their customers, but only 2% of them are able to meet customer expectations online.

The customer has changed. The new customer has very little attention and you need to learn ways to grab their attention early on. You cannot stuff their inbox with unwanted emails and expect you will get responses. If you need new customers, deliver messages that are contextual and relevant.

One-to-One Marketing is the way to go forward!

One-to-One Marketing gives you the ability to communicate in a personalized and relevant manner across all touchpoints with prospects and customers.

The journey to One-to-One Marketing requires a strategy and a plan to reap results. A 4-pillar approach allows organizations to engage with customers in a 1:1 manner. To learn more about this approach, download your copy now!

The guide includes:
  • What is 1:1 Marketing?
  • The path to One-to-One Marketing
    • Know your customers
    • Persuasive and Personalized experiences and what does it take to get there
    • Customer experience platform – how does it help marketers
    • Technologies for One-to-One Marketing