Today, customers are in control. They decide where to engage with your brand and content and therefore it has become an imperative for marketers to possess the ability to deliver consistent experiences at any touchpoint that the customer prefers.
Lately, several marketing platform vendors have been acquiring technologies to build marketing clouds/suites that potentially allow marketers to create and deliver multi-channel experiences. But each such suite offering varies in its sophistication and delivery capabilities.
The exception to this fast becoming norm of inorganic capability acquisition in the marketing technology space is undeniably Sitecore. Taking shape as a pure web content management system in 2003, Sitecore has, over the years, organically transformed into a complete digital marketing platform with the release of its latest version Sitecore Experience Platform 8.1. According to the likes of Gartner and Forrester, Sitecore is the leader in web content and experience management.
In Sitecore, it has always been very easy to design and publish content with minimal effort. Whether your customers find you on their smartphone, tablet, laptop or desktop, with Sitecore you can deliver multi-device and multi-channel content while delivering a consistent brand experience. What’s more is that now you can run personalized digital marketing campaigns using Sitecore and its big data capabilities allow you to measure and optimize every customer interaction with your brand.
This eBook walks you through the notion and best practices of personalized, multi-channel one-to-one marketing using the Sitecore platform. It is an exciting and insightful read for digital marketers looking to scale up operations, improve effectiveness and customer experience and revenue impact!