Responsive Web or Mobile Application: Which One Would You Pick?

Author: Sachin Datta | Categories: Digital Marketing, Online Marketing, Mobile, Customer Engagement

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Mobile marketing is important and the staggering growth in the number of users over the last few years simply reiterate this fact. This has made companies to rush towards creating classic mobile experiences with some confusion over whether they should go in for a responsive website or a mobile application to market their product/ services. While it’s impossible to field one option as better than the other, it is equally significant that marketers understand what it is that they should opt for.

Via this eBook, we aspire to clear your doubt by highlighting the benefits of both – so you, as a marketer, can make an informed decision.

The eBook covers:

  • The importance of mobile platform
  • Difference between responsive websites and mobile applications
  • Best practices to create responsive websites and mobile applications
  • Factors that influence the decision whether to opt for a responsive web or mobile app