Revenue Engine for Marketers

Author: Rahul Khosla | Categories: Content Marketing, Customer Experience, Demand Generation, Digital Marketing, Digital Revenue Generation

Revenue Generation is the most important measure of success for marketers today. However, most marketers lack fundamental capabilities and processes to drive revenue.

Are you able to predict and drive revenue with all your marketing efforts? You need strategy, technology, measurement and processes to turn your digital marketing activities into a revenue engine.

In this webcast, we will show how you can transform your marketing organization from a cost center into a revenue center.

The Webinar Covers:

  • The New Revenue Engine
  • Maturity model and revenue journey
  • Key components of a Revenue Engine
    • Revenue strategy
    • Customer experience and optimization
    • Content marketing
    • Cross channel insight and reporting
    • Technology that drives Revenue Engine
    • Digital operations that drive revenue
    • Transformation of marketing
  • Revenue Engine journey
  • Key issues that impact revenue