SaaS and the New Revenue Imperative in B2B Software Companies

Author: Rolf Kraus | Categories: Demand Generation, Digital Revenue Generation, High Tech

If your organization has not yet embraced SaaS as a business model, it will shortly. Subscription-based models for software have changed the customers’ relationship with its vendors, providing more options to customers and with few consequences for choosing those alternate options. These new models are changing how software companies ‘sell’ to generate revenue while forcing marketers to reexamine their impact on subscription-based revenue.

In this webcast, Rolf Kraus, VP, Digital Solutions and the High Tech Practice Director at edynamic, has examined the SaaS business model’s impact on marketers and how emerging thinking can be applied to drive a growing revenue base.