If you have just begun your journey as a digital marketer, and are looking for tips on the available analytical tools, you’d find this post useful. Yes, I am highlighting for you the simple steps and ‘scripts’ that you need to use to derive the best of your website’s performance.
As a marketer, you need to have your website’s analytics at your fingertips. Your website’s traffic details, the success of your campaigns, your user’s persona – you ought to have these and other details right at your fingertips. Not having them can prove to be detrimental.
If you aren’t yet sure about the features that the analytics tools offer or you need help setting them up – here’s what can guide you. For the starters, Analytics is a tracking tool that allows you to compile information about your digital presence (website) so you can analyze it and prepare your future strategies accordingly. There are several analytical tools available online, which you can pick and choose from. They include:
In this blog, I am sharing the simple ways to set up Google Analytics (GA), a free and easy to set up website tracking tool. Besides tracking, GA helps you analyze your website’s performance like a ‘pro’.
Google Analytics generates script-tracking codes. Place this script on the pages on your website, which you want to track; and there you go! To insert the code, all you need to do is: Google Analytics script
Once the code is implemented, it starts collecting the data for your website and returns it to Analytics where you can see in the reports. Google Analytics helps you track:
To be able to track your website’s performance using GA, you need first to set it up. Here’s the step-wise description that you need to follow:
This will open up a screen like the one below:
Here, you will get the option to select between Website and Mobile App. I select the Website option and fill in the details (account name, website URL, industry type, and time zone).
Sit back and let the tool capture relevant data, which you can thereafter analyze to gauge the performance of your web property.
Similarly, you can also set up Google Analytics to capture the performance of your mobile app. Below are the steps to set it up!
In the Android manifest file for your project, add the permission element for android.permission.INTERNET and android.permission.ACCESS_NETWORK_STATE. Save your Android manifest file.
Wasn’t that simple? Hereafter, you can enjoy receiving all the reports right in one place, which can also help you to improve your app’s features and performance.
Goals and Funnels in Google Analytics display your website’s performance and help you evaluate whether or not it meets your business’ objectives. It helps you to identify the areas of your website that need improvement.
Below are two tips that can help you get the most from Google Analytics Goals Tracking.
For the starters, setting Goal is a technique by which you can track:
Follow the steps below to create a Goal:
The below illustration depicts the Goal setup page.
Once this is done, click on Next Step.
In the Funnel option, use important web pages that can help a visitor to reach the destination. If you want to add more funnels, click on +Add another Step. You can add as many funnels as you want.
Goal reports can be viewed in the Conversion section; there are 5 Goal tracking reports available in Google Analytics:
The below image illustrates a Funnel visualization. It highlights a visitor’s journey so you can track it to improve it.
As the name suggests, Event represents “specific actions triggered” on a website. Google Analytics can track actions such as on click, on mouse over, on mouse up, on mouse move, etc. We track on click actions such as:
And, for Universal Analytics, the below code is used:
Category describes a group of events, such as videos, forms, white papers, blogs, etc.
Action denotes that an action has occurred. Example: a video has been played, a form has been submitted, a video/ PDF has been downloaded, a video or slideshow has been viewed.
Optional Label – This is an elective option that helps segment data from where an action is performed.
Optional Value – This is optional and provides a numeric value to the tracked event.
Event reporting is captured in the Behavior section. There are 4 event tracking reports available in Google Analytics:
That’s all for now on Google Analytics. I am coming up with more in my subsequent blogs. Till then, explore these options and don’t miss to let us know how Google Analytics helped you improve your website’s performance and connect with your visitors better.