As an organization, edynamic has had a long history with the Sitecore Experience Platform. We have been implementing Sitecore as a content management solution for many of our elite clients for the past many years.
While Sitecore has had a stellar performance as a CMS providing you absolute control over your website, the Sitecore Experience Platform provides a cross-channel, single view of the customer. As a tool, Sitecore has evolved from being a powerful CMS to become a customer experience tool with a clear focus on digital marketing. The addition of EXM 3.4 has only strengthened the email component as a module to help elevate Sitecore to a fully functional marketing automation tool.
I have been working on various marketing automation platforms for several years, including complex enterprise tools such as Eloqua and Pardot. I have to say that I am impressed with the evolution of Sitecore in the marketing automation space. The Sitecore EXM improvements and its future roadmap prompt me to recommend the use of this tool for all customers that are currently using Sitecore. This can help in expanding the capabilities across Sitecore for email and marketing automation activities.
In this blog, I am going to talk about how Sitecore is no longer limited to only building websites and managing content but is also used for email and marketing automation activities, without adding another tool to your already defined environment.
To help identify whether you are the right candidate for expanding the capabilities of your Sitecore tool (to include automation and email) – here are a few key questions you should ask yourself about your current capabilities:
If your answer is “Yes” for most of the questions, then you are in good shape and have an in-built solution across your website and marketing automation activities. However, if your answer is “No” to most of the questions, then you ought to consider Sitecore EXM and the additional power of the Sitecore Experience Platform.
If your Sitecore-hosted website is integrated with EXM 3.4 and Sitecore Engagement plans, you can unlock the potential of the tool. The latest release of the Sitecore Experience Platform and Sitecore EXM will empower you to do most complex marketing activities with ease.
Here is the list of activities you can manage by implementing Sitecore Experience Platform and Sitecore EXM 3.4:
Sitecore is a powerful tool that handles all your digital marketing activities. With the introduction of modules such as EXM 3.4, Experience Database (xDB), Sitecore Experience Automation, and Advanced Cloud Services for managing reputation, it has become even more robust. It can become your one-stop solution for creating and handling complete customer experiences that help take away the complexity of managing and integrating multiple tools and platforms.