Sixteen reasons your firm needs a content marketing roadmap [Infographic]

Author: Anirban Chakraborty | Categories: Content Marketing, Digital Marketing

In the last twelve months, content marketing moved from a somewhat suspicious industry buzzword to a proven element mandatory in every great marketing strategy. Like having a website or email outreach process, marketers now consider content critical to connecting with their audience. But don’t take out word for it. According to the Content Marketing Institute, there is a wealth of new data heralding this new content movement, including the fact that:

  • 93% of B2B marketers rely on content marketing for demand generation today
  • 58% of businesses plan to increase their content marketing budget in 2014
  • Interesting content is one of the top three reasons that people connect with brands on social media

Why has this strategy garnered so much attention? Content allows marketers to build a relationship with their prospects. Using content, firms can tell the story of their business in their own words, and create material that will serve potential customers before they ever talk to a salesperson. According to Doug Kessler, a Director at Velocity Partners, “Traditional marketing talks at people. Content marketing talks to them.”

Is your company already behind the curve in the new era of content marketing?  We can help you get your strategy back up to speed. In our new Infographic, we will take you through every state of your new content marketing roadmap. You will learn:

  • The top trends and statistics you can use to make the case for content marketing your company
  • What content will engage your audience at each stage of the buyer lifecycle
  • How to measure and optimize your content development processes
Content Marketing

Content Marketing Roadmap