Are you struggling to differentiate and gain market share in times of flat growth and disruptive competition in the insurance industry?
Insurance marketers have a dual challenge of engaging both end customers as well as agents/advisors. Digital and agent led acquisition of new customers are super important for insurers’ growth but with customers in control and smarter than ever before, marketers need to measure and optimize the right things to increase the effectiveness of whatever they are doing. Therefore, the use of marketing analytics is no more an option but a necessity for digital marketers in insurance companies.
To discover the ‘What’ and ‘How’ of building strong analytics capabilities to improve performance for insurance marketers, watch Akhil Mittal, Vice President - Digital Solutions at edynamic, for a webinar