Software business demand generation best practices

Author: Rolf Kraus | Categories: Demand Generation, High Tech

As the digital marketing landscape evolves, it presents a lot of opportunities for software companies to improve their marketing strategies to drive deeper engagement with customers.

By adopting the right mix of digital marketing technologies, software companies can define, orchestrate and communicate their value proposition across multichannel in a more meaningful way.

In this webcast, Rolf Kraus, VP, Digital Solutions Group at edynamic has outlined key strategies, tactics and insights on how software companies can create best-in-class, engaging websites for your firm.

We have covered:

  • The backdrop
  • Customer journey
  • Marketing challenges
  • Customer acquisition
  • Making it happen