In the fast-paced world of high-tech marketing, seeing further than your competitors is critical to maintaining your competitive edge. Still, sometimes all of that “keeping ahead of the competition” can get exhausting. If you are looking for some inspiration, this Monday morning? Here are ten quotes from High-Tech visionaries to help hone your marketing efforts.
“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.”
“Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But a brand is simply a collective impression some have about a product.”
“Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.”
“Devices are getting smarter – your television, your car – and that mean more data spread around. There needs to be a fabric that connects all these devices. That’s what we do.”
“Put your consumers in focus, and listen to what they’re actually saying, not what they tell you.”
“One thing about open source is that even the failures contribute to the next thing that comes up. Unlike a company that could spend a million dollars in two years and fail and there’s nothing really to show for it, if you spend a million dollars on open source, you probably have something amazing that other people can build on.”
“I’m very much a creative person, but you’ve got to do the follow-through. A lot of people start out with an exciting thing and they want to take over the world, but really the people who do take over the world have a good plan of how to get there and the steps along the way.
“I kind of think of engineering like the chefs at a restaurant. Nobody’s going to deny chefs are integrally important, but there’s also so many other people who contribute to a great meal.”
“Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just marketing or sales or service. To really win in the modern age, you must solve for humans. Every process should be optimized for what is best for the customer—not your organization.”