"The biggest mistake law firms are making online is that instead of focusing on the needs and issues facing their clients, they choose to talk about themselves."
While many firms have improved their web presence to improve digital engagement with clients, the current state of law firm websites leaves a lot to be desired. edynamic conducted a benchmarking study of AmLaw 100 websites and found that there are critical gaps between intention and reality.
The client has changed. This informed client is in control of the buying process. She has numerous options at her disposal. If firms don’t engage with her in a limited window, she detached herself from the experience.
This guide will give you insights into a client's journey with a law firm website that digitally engages her at every step and keeps her interested.