The revenue imperative – Meet the new revenue-driven marketer

Author: Warren Raisch | Categories: Demand Generation, Digital-Revenue-Engine

With over 50% of CMO’s accountable for revenue today, many marketers are suddenly facing a new revenue imperative. Under increasing pressure to prove their value, marketers need to arm themselves with the right tools to align their spending with concrete revenue goals. Accounting for a revenue goal creates a host of new challenges for marketers to tackle, such as:

  • What numbers should you present to your CIO/CTO to justify your efforts?
  • How can you use data to create a tighter partnership between sales and marketing?
  • What strategies, process, people and technologies deliver measurable results? For example, do you have the right analytics set up to justify your automation investment?

In this webcast, Warren Raisch, President at edynamic will address these questions, plus how leading marketers are clearly moving the needle on revenue performance. Warren will explore measurement and optimization strategies to improve your customer engagement and detail how to connect marketing programs to hard dollar performance.