As digital channels have become a foundation for supporting the customer journey, the web channel remains the cornerstone of that foundation. The web channel has become a primary mechanism for law firms to engage with their clients.
Marketers need a system that can personalize communication and trigger the right messages to the right person at the right time on the right device. A content management system (CMS) is the center of the digital marketing ecosystem which enables this.
However, according to econsultancy – “Just 14% of businesses say their CMS gives a complete view of engagement across channels”
In this webcast, Daniel Huss, Director of Digital Strategy at edynamic, has discussed the capabilities required to support a modern visitor experience on law firm websites for each of the activities within the customer journey and for each of the audience groups.
In this webcast, you will learn: