SEO (search engine optimization) audit isn’t a one-time process – rather, it should be done regularly to ensure that a website is optimized at all times. An audit helps recognize the weak points on a website and allows webmasters to adopt appropriate solutions. A good SEO strategy preceded by an SEO audit can work wonders. Not only does it help update your website, but it also keeps you ahead of your peers.
So, here is the 8-step SEO audit process to help you boost your website’s performance in the search engines and make your online presence better.
Step 1: Website objectives
The first point in an SEO audit is to identify the objective of the website. Why was it created in the first place and what does it help establish for the webmaster or website owner?
Web sites may be built to create brand awareness, generate demand for your products and services, and market them. Here’re a few popular website objectives:
Step 2: Keyword analysis
Keyword research is the most important parts of SEO. Without understanding keywords, you’d not be able to do proper SEO on your website; to start off, begin analyzing keywords.
It is also important to verify whether:
To help you in this, you have the Google Keyword Planner tool.
While it is important to know your strengths and weaknesses, it is equally essential to be aware of your competitors. Also, regularly evaluating their strategies can help you determine their strengths and weaknesses as compared to your own. Compare your keywords and link opportunities. Understand your rivals or competitors and study their offerings. Typically, this is done for a variety of reasons:
One handy tool that you can use here is the SEM Rush tool.
Step 4: Technical on-page analysis
The fourth point in your SEO audit checklist is to identify the on-page technical issues that are hurting the website experience and search engine performance. Below are a few pointers you could consider:
Verify every point and apply fixes, so these are taken care of.
Two handy tools to get you going include Pingdom Tools and Google Search.
Step 5: Page level analysis
The next in the checklist is page level analysis. Find if each keyword, targeting specific landing pages, is optimized effectively. Some of the handy pointers in this would be to verify:
Copyscape is a handy tool that helps in the page-level analysis.
Step 6: Content analysis
Content is the ‘king’ and therefore a crucial point on your audit checklist. Analyzing the content will help you optimize it for the web. It is important to align the content with your current content strategy to derive the best results. So, focus on finding out whether:
Step 7: Analysis of user experience
The next in the line is analyzing the user experience. It’s important to find out if or not your website visitors are interacting with your website the way you wanted. This bit of analysis can easily help you identify your website’s shortcomings – user friendliness of the website, the design, the content – pretty much everything that you want to know. Some areas that you can focus on include:
Step 8: Link analysis
One of the best ways to boost the performance of your website is to analyze the links present. This helps in determining the strengths and weaknesses of the internal and external links along with verifying the anchor text from a web page. Once you have recognized the problem areas, you can work on finding the fixes. Check for the:
Majestic and Ahrefs are two handy tools to help you in this.
Now that you have the audit checklist in place, how about evaluating your website right away? Keep a tab on the health of your website and optimize it for best results – definitely, this checklist can prove handy in taking you forward to make your website interactive, user-friendly, and well performing.