Customer data is one of the most valuable assets for a digital marketer. Irrespective of the form the data is available in, it nonetheless adds value to a database repertoire. This is why it is so important to manage data and keep it handy.
In a previous blog, we shared insights on how regular analysis of customer behavior is essential to the success of future marketing campaigns. However, merely analyzing a customer’s journey isn’t enough – marketers also need to use that analysis to drive their business appropriately, and create better and personalized experiences for customers. To realize this, digital marketers in most firms use marketing automation platforms (MAP). Among other advantages, automating repetitive tasks and defining the outcomes (from marketing efforts) top the list.
In this blog, I am sharing with you the steps you could follow to import your managed data to a MAP and use the data to connect and engage audiences better. Here’s the step-wise description to import data into a marketing automation platform (MAP) for using it further and making your business future-ready. The platform that I am discussing here is Eloqua.
For the starters, Eloqua is powered by Oracle and is one of the best performing marketing automation platforms that help automate all your marketing tasks such as deploy email campaigns, monitor websites, and give you in-depth insights of your marketing efforts. Considering you have managed all your available data – now is your chance to boost the performance of your data-driven marketing strategies using a MAP, for better ROI. Ideal for firms in the B2B industry, Eloqua puts you on top of your game and empowers your digital marketing team to create winning marketing strategies.
Like all other marketing automation platforms, Eloqua too opens up a world full of opportunities for digital marketers. There’s a lot you can play with – the prerequisite is knowing how you can best use the available data to benefit your campaigns.
Marketing automation relies upon validity, accuracy, and completeness of data. Incorrect and outdated data creates gaps between information and defeats the objective of your marketing efforts. A marketing automation platform, such as Eloqua, helps users to manage their lead processes and assemble better-qualified marketing leads. Since lead quality depends on the quality of your data, organizing it in a standard format will make it easier to integrate the same with marketing automation tools.
So, consider the below points before uploading/importing data to Eloqua and increase your business standards:
Once the data is cleaned, it is now ready to be imported into Eloqua. Below are the steps you can follow:
Go to the Navigate option and select the below in sequence:
That’s it! Wasn’t that simple? Well, data is the backbone of any organization, and if your database is well-managed, you have no reason to worry about reaching out and connecting with the right audience. So, as I have already mentioned, managing data isn’t a one-time activity – you need to be constantly at it and make it a rule to revisit the repository at the end of every month, quarter, and so on. So, now that you have imported your data on Eloqua, what advantages would you enjoy over your peers? Well, at the least you can expect to:
Since you have all your managed data in one-place, following your customers’ journey will now be easy for you. Track all their activities and design better campaigns to suit their preference and taste
Eloqua allows you to dig deeper into your campaign reports to make your analysis robust and comprehensive. Not only can you generate a variety of reports from Eloqua, but you can also use its analytics tools to improve future campaigns and personalize the same.
One of the biggest advantages of using Eloqua is to be able to make the best use of your data – this includes A/B testing your campaigns to see what best works for you. This platform enables easy third-party integrations, which solidify your marketing efforts like none other.
With amazing features such as campaign and lead management, social media, and so on, Eloqua is just the MAP for your B2B firm. Follow the above steps and import your data into this platform and create marketing campaigns – webinar invites, email campaigns, among others and notice the boost in your performance metric!