Triggered Nurturing using Marketing Automation in Sitecore 9

Author: Puneet Vij | Categories: Lead Generation, Marketing Automation, CMS, Sitecore CMS

In the past, triggering a lead nurturing program off of website behavior necessitated the use of data and analytics integrations of some type. For most platforms, it still does, but Sitecore had brought this functionality under one roof in their last version, and improved it even further in Sitecore 9.

This webinar will cover:

  • Review of integrated lead nurturing best practices
  • Demo of Sitecore 9 marketing automation features and triggering process using Sitecore Analytics to track triggering events