In one of our previous posts, we shared with you the importance of videos in all of your marketing efforts. Video marketing is, undoubtedly, where the future of digital marketing lies – videos can not only be easily created and shared, they are also consumed better and are engaging too (when compared to other forms of content – text, images, infographics, etc.). Going forward, in 2018, the best you can do for your brand is to include video marketing as a part of your overall digital marketing strategy!
You name a communication channel – Facebook, LinkedIn, Snapchat – and you’d have videos as one of the foremost mediums to engage users. While you are debating whether or not to include the visual medium in your marketing plans, be rest assured, your peers would already be making the most of it and generating better leads and driving revenue.
Still not convinced about treading this path? Check out these quick facts on the popularity of the visual medium to get convinced:
Your content marketing plan urgently needs to make room for videos, if you haven’t done it already. And, if you have, read on to know why 2018 can be the ideal time to scale up.
Digital marketers today are under tremendous pressure to drive better ROI and prove every dollar of their marketing spend. Naturally, they have to try out different means to ‘tell their stories’. One of the means that is now bigger than ever before is video marketing. In today’s age of contextual marketing, videos can enhance the uniqueness of your story. How else can you expect your message to stand apart in the era of fierce competition? Be it product introduction or brand awareness; videos can help deliver your ideas faster, precisely, and with perfection.
For the starters, below are a few of the video marketing advantages:
You don’t need to necessarily go over the top regarding budget with your video production – you can pretty well manage your marketing budget – include videos in it – and never bother about exceeding the limits! With a myriad of online tools available, creating and marketing videos today no longer burns holes in business owners’ pockets.
Sure, you now know you’ve got to market videos. However, which is the type you should ideally focus on? With a variety of video formats available, would you need some help to figure out the best one that’ll complement your brand? Leading marketers who have successfully marketed viral videos agree that exploring more than one type worked for them. This is mainly due to the varying audience and their preferences. Some of the popular formats include MP4, WMV, AVI, amongst others.
Other than these formats (different technologies), you can pick and choose from a variety of video creation patterns such as the ones highlighted below:
You pen down your thought leadership content pieces – this time, make it visual! This will make your content compelling, engaging, and establish your domain expertise as well. Don’t forget to work upon the camera angles and lighting; and yes, add a call-to-action button to complete the story. The response rate of live video streaming is on a never-before high!
You’ve got to match the decline in the attention span of viewers with shorter videos. Add to it the fact that most of this content is viewed on mobile devices – the shorter the length of the content, the better it suits the on-the-go viewer. Also, by keeping your videos short, you can make them relevant and to-the-point.
In the age of contextual marketing, while your videos need to stand out, don’t make them stand alone. Follow up content – text, images – are of great significance and help you to complete the story. Also, follow up content helps engage website visitors and convert them promptly from prospects to customers.
Don’t limit the personalized messages to just your text-based posts – bring alive the same experience on your repertoire of videos. Personalized videos that maintain a 1:1 tonality in the messaging engage viewers better and drive higher ROI. Be it a customized trailer of the contents of your latest eBook or the top fixes you are offering via your next whitepaper – a short video can introduce your thoughts and establish it in a meaningful way.
Because your videos will (mostly) be viewed on mobile devices, aligning them vertically will provide better engagement. As you’d notice, the most popular videos on social channels are either available on vertical or square-shaped displays. Going by the current trend, vertical display of videos is here to stay.
Last but not the least, video testimonials add wonders. Not only do they appear authentic and real, but they also inspire viewers to associate with your brand. A human element brings in authenticity and relevance, and also heightens the emotional quotient – video testimonials, therefore, are one of the most-preferred video marketing assets that business owners are largely making use of.
As a digital marketer you’d always be on the lookout for creative options to create, publish, and market videos. Whether you’re a seasoned video marketer or a novice, you’ll find these video marketing tools handy and enough to inspire you to plan your next video marketing strategy promptly.
Other than these, edynamic offers a host of video connectors that enable you to publish videos on the different online video platforms with ease. The connectors facilitate the publishing of videos directly from the Sitecore Media Library to online video platforms and even act as your single point of access to both the repositories – Sitecore Media Library and online video platforms. These connectors will help you boost your video marketing strategies in 2018 like none else.
For further insight on our connectors or to request for a live demo, don’t hesitate to write to us!