Website conversion best practices for high tech companies

Author: Rahul Khosla | Categories: CMS, Customer Experience, High Tech

As a marketer, you know the importance of a strong online presence. The latest research also indicates that the conversion rates and quality of leads are the key concern for marketers.
In our latest survey, when we asked marketers, how you would rate your corporate website as a conversion engine, 70% were not satisfied.

But is your website generating quality leads or just traffic?

Now it’s time to show ROI: to get your conversion rate up and drive highly qualified leads to sales.

So where do you start?

Watch this webinar, where Rahul Khosla, Partner at edynamic, has discussed how you can leverage digital technologies to drive higher conversion rates. He will show you how some of the leading high-tech marketers in the B2B software and product space are utilizing digital platforms including, content management system (CMS), marketing automation platforms, analytics and CRM software amongst others, to drive higher conversion rates.

In this webinar you will learn:

  • How to define the customer buying cycle;
  • Key challenges that limit conversion;
  • Key digital technologies that help marketers drive conversion;
  • How the underlying technologies can drive conversion;
  • Website conversion best practices.